Les 90 ans de BMW

La tradition de la modernité
“Du haut de ses 90 ans, BMW a su rester jeune et c’est une marque qui s’inscrit résolument dans le courant de la modernité.” Ainsi s’exprime Karl Baumer, responsable de BMW Mobile Tradition.
“Notre histoire est vivante et mobile, tout à la fois, comme le sont les voitures de notre collection. C’est en continuant à associer en parallèle la tradition, le style et la modernité que nous pourrons affronter les décennies à venir…”
Une déclaration de foi qui résume fort bien l’esprit de ce dossier “anniversaire” dédié aux 90 ans de la grande marque bavaroise.

Article complet dans Retroviseur n° 228 de novembre 2007 (en kiosque le 24 octobre)


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